1. Cartier Precious Garage

To launch the Écrou and Juste un Clou jewelry lines Cartier tasked a garage-inspired transformation of the Fifth Avenue mansion. An automotive assembly tunnel with robotic elements that clutched cubic vitrines as well as a tire changing station, golden I-beams and a slick, black oil drums added to their initial concept. A wireframe car and custom neon signage both welcomed and guided guests through the store.  

1.a. Cartier Precious Garage Process

Designer: Mary Kate Kelly. Creative Director: David Stark. Tech Designer: Tom Houston. Photo: Susie Montagna.