2. STORY
Referencing a summer road trip, Outdoor STORY at Macy’s Herald Square brought the outside inside and added to the concept store’s ever-changing repertoire.
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2.a. STORY Process
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Designer: Mary Kate Kelly. Creative Director: David Stark. Tech Designer: Lesley McTague Photo: Susie Montagna
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![](https://freight.cargo.site/t/original/i/32c1da071d55c041d0a1685d181f41d6f3420c71405845992f662465a7739350/1B.jpg)
Designer: Mary Kate Kelly. Creative Director: David Stark. Tech Designer: Lesley McTague Photo: Susie Montagna